I will full admit that until recently, I have pretty much ignored the whole “toxic ingredients” chatter surrounding the beauty and personal care industry. I sometimes felt it was a bunch of scare tactics and honestly, didn’t have time to fret about what was in my deodorant. But recently the wife of a friend/vendor I adore chatted with me about her work with Ava Anderson and really opened my eyes about changes we can all make to create a safer environment for ourselves. I had no idea that Europe bans 1,371 chemicals from their personal care products and the US bans only 11!!! I know a lot of you are interested and focused on this too (having seen your comments on my Instagram about my Vaseline lip balm and such! so I wanted to share some of my thoughts with you about this topic and what I’m doing to try to improve my health in this way.
In reality, I’m not going to get rid of every beauty product I own (long live Clea de Peau and my belief in moderation), but I have been making smarter choices and swapping out what I easily can for safer items- most notably my deodorant, body wash, body lotion, home cleaning supplies and face moisturizers. What I find interesting about Ava Anderson is that they are incredibly vocal about being more focused on educating the public about toxins than selling the product, in fact the owners of the company don’t even take a salary and instead to roll all the money back into the company and product development and education. Not to mention the company’s namesake and founder, Ava, started this company when she was just 14 (read more about it here, so interesting) !!! I love young, women owned businesses like this!