• Sponsors

    Reach thousands of people
    with an EOS ad!
    Email for rates
  • EOS_2014

  • EMad

  • EOSHustonAd2014

  • Elements of Style Ad_September

  • unnamed

  • unnamed

  • EOS blog Ad 2

  • ktextiles

  • EOS-Hudson-FINAL

  • herend

  • unnamed

  • EOS_BUTTON_AUG

  • unnamed

  • WConcannon_Ad_lowres

  • carla-internet-ad-spring

  • image-4441350-11819082

The Business of Blogging.

June 19th, 2014

blogging-tips-for-marketers

Yesterday I got wind that there was a big feature in WWD about bloggers, affiliate links and their income.  I had heard grumblings about this piece coming out, but didn’t really pay attention to it since I’m not a premiere fashion blogger and that’s just not the world I live in.

Until a few people told me I was mentioned in the article.

Cut to this evening when my sister-in-law e-mailed me a link from Fast Company saying “You’re a millionaire?!?” Ummmm, what?!?

Having my name and blog in WWD, Fast Company (hubby is SUPER jealous), Racked and Refinery29 is pretty damn amazing, but I am here to report that the income level being reported is simply not true. Yes, I am a Top 25 publisher for RewardStyle, an affiliate network for bloggers, but making millions from it? Sadly, not even close. If I were, I don’t think I would be gearing up to paint my entire addition with my husband instead of hiring someone to do it for us. Or stressing about paying the mortgage on said addition. I’d also probably have more employees in my design business,  a cleaning lady, a Chanel bag and 600 puppies (and maybe a baby goat for good measure).  And if by some miracle I did make a million bucks off my blog through RewardStyle, there is a very, very large check missing in the mail that I’d love to find.

I am so proud of the success this blog has brought me, financially and otherwise,  but the thing I most value is your trust.  And for that reason, (even though discussing my income in a public forum is not something I wish to do),  I wanted to state that in these various articles my income from blogging is grossly misstated.  High fives to those who DO make that much, but as for me, no. Not yet, anyways. A girl has to have goals. :)

The whole concept of affiliate linking and blogging has been up for debate lately and I want to also discuss this openly with you.  Over the years, bloggers- especially fashion bloggers- have become this strong new hybrid of editor/model/curator that have attracted the attention of companies and therefore have become a new vehicle for marketing dollars.  What and how I blog has not changed, but my ability to make some money off of doing it has.  I write and design my posts first and then check to see if any links for that post are available through RewardStyle (which gives me a commission on those items readers buy through my posts)- I don’t pick items based on whether or not I make a commission on them.  And if I have agreed to do a sponsored post or collaboration with a company, not only do I very carefully consider if the brand works with my aesthetic and readership, but it is always labeled as such so y’all know it. I can’t speak to how other bloggers work, but that’s how I do. Simple as that.

The best compliments I get are when readers say they feel like reading my blog is like chatting with a stylish best friend. And I see all of you like that…friends.  And I wouldn’t tell you to buy something I didn’t actually love just as I wouldn’t tell any of my real life girlfriends that big shoulder-pads and crimped hair look SO amazing on them. And I certainly wouldn’t be hiding millions of dollars from any of you while lamenting about not being able to afford an amazing vintage rug on 1st Dibs, I’d be the one buying the drinks and toasting! I am very proud of my success, but only the success I have truly earned.

Thanks for listening,

EG

 

 

Sponsor Welcome: Pretty Please Jewelry (for a great cause!)

June 18th, 2014

Styled Session 1

The two best kind of purchases you can make are those that are either a crazy good bargain or one that gives back and helps others. Well, one of my newest sponsors happens to be doing BOTH and I am thrilled to share this new venture with you guys! Pretty Please Jewelry Shop was started by two former Tiffany & Co. employees who wanted to marry their love of jewelry and charitable work.  They operate on a ONE FOR ONE business model where for every piece sold, one will be donated to both local and national women/children related foundations such as Dress for Success, BrightPink.org, NoMore.org., and Boston Children’s Hospital.  And for the month of June they are working with the ONE Fund Boston, a cause near and dear to us here in Boston, giving a little sparkle and joy to women directly affected by the marathon bombings (victims, nurses, first responders, family members of victims, etc.) How wonderful is that?

Not to mention the stuff is adorable, fun and completely affordable. I haven’t seen anything on their site for more than $50! But this is no ordinary online store- they sell their pieces via Facebook, a new phenomenon in the retail industry (read more in this article from Inc. Magazine).  To purchase you need to go to their site, “Like” their page and then visit every Tuesday and Thursday evenings at 8pm when they post their latest selection of offerings. When you see something you like, you comments with your e-mail address and they will e-mail you a PayPal payment request to complete the purchase. Simple as that.

Here are some fun selections from recent sales! I hope you’ll check them out!

10385406_778734712159229_7459721740592042849_n10377026_781953171837383_9087330713122334103_n

10421966_778737835492250_4563124380764010729_n10259927_760974427268591_1265019486824467034_n

ST IM  21-1856B-155-HB5841-RD

Read the rest of this entry »

My Addition: Week Three (Or Is It Four?)

June 17th, 2014

We are in week three (or four, I have lost count) of our addition/renovation. Our team from VW Builders has been totally awesome! Our master bedroom has taken shape and we can now walk around in it (and in my case, get to firm up my design plans!) Here’s a little panoramic of the master bedroom with all it’s glorious light! Our house is a little on the dark side so this room is a breath of fresh air!

photo 1-12

The overall scheme is “PEACEFUL!!!!!” (said in a stressed out, shrill voice). I want this room to be super soothing, crisp and traditional but with modern touches.  The color scheme is beige, white and hints of grey.  Two of my favorite pale shades are in the running here: Benjamin Moore’s Pale Oak and Farrow and Ball’s Skimming Stone.

OC-20Screen Shot 2014-06-16 at 5.11.05 PM

This is the wall our bed will go on- between the windows.

photo 2-12

And speaking of the bed, I am so excited to be getting the opportunity to be designing my own bed (which will be for sale too) with the fabulous Kristin Drohan, who has a truly awesome furniture line!  I wasn’t finding the exact bed I wanted so we teamed up to make exactly what I was looking for: a canopy bed with square oak posts and a tufted upholstered headboard.  Very “California modern”…

unnamed

The bed is going to be in a Cerrused/limed oak with an off-white faux leather headboard.

15284_n

Next to the bed- these awesome large nightstands from Worlds Away- modern white lacquer with brass accents. Lamps are still TBD…

thumb.aspx

Read the rest of this entry »

A Visit To Skinner Auction House

June 16th, 2014

Thinking of something to blog about every day is really hard.  And on top of a full time job it’s even harder. So I made a little goal weeks ago to do more posts about interesting places, venues and companies in Boston over the summer. I have a little more free time and really want to add some more unique content to the blog via behind the scenes tours, site visits and the like. So last week I made a date to go find out more about Boston’s famed Skinner Auction House in Back Bay. I’ve long known about it, but like you may be, assumed it was only for the fabulously wealthy in search of their next “little Monet”. But I had heard from a couple “regular folks”, that they too get some great stuff there- from furniture to art and even wine! Well, color me surprised, because I had no clue there were items in all price ranges! In an effort to become more informed I went in and learned more about the auction world… and got to try on some seriously awesome jewelry in the process.
IMG_0745

First of all, the Skinner catalogs that come before an auction are like coffee table books- amazing quality, fetching covers and a total guilty pleasure to peruse. I’ve been getting them for months and LOVE when they arrive!

IMG_0743

The team at Skinner travels the country (and world) looking at the estates and property of people all over (and also sometimes hold open call days in various cities where you can bring your things to be evaluated).  You can also reach out to them if you have an object of note you want appraised for auction. It sounds like one of the coolest jobs ever, especially when it comes to the jewelry department.  Here’s a tray of goodies that were up for auction last week:

IMG_0729

There is an auction preview where you can see the items in person (you can go even if you don’t plan on bidding!)  And then the day of the auction you arrive, register and get a paddle and it all happens like it does in the movies.  You raise it when you want to bid and then check out at the end with your credit card.  There IS a 23% bidders fee added on to final price of each item, so be sure to remember that and calculate it in when making your bids!

I fell HARD for these two lots- this gorgeous tassel necklace and pair of pendant charms. Love love love.

IMG_0723IMG_0724

Read the rest of this entry »

Fashion Friday: New England Seaside Chic

June 13th, 2014

Summer always makes me fall back in love with New England.  Our long, brutal winters leave most of us cursing the day we chose to live in a place where the air hurts our faces and grey skies hang heavy day in and out- but then summer comes and our charming seasides wipe those depressing winter memories from the slate and infuses us with love for our little corner of the world once again!

We have our own brand of preppy here in the Northeast- one based in khakis and pearls, boat shoes and stripes. One only needs to spend a few hours in Newport or Nantucket to grasp the style, but I felt inspired to pull together outfits for her and him that reflect the classic laid back New England shoreline look.  As a special treat for our nine year anniversary (how the hell did nine years pass??) I booked Andrew and I a few nights at the impeccable and perfectly preppy White Elephant Resort on Nantucket in September (my favorite time to go there) so this is pretty much what we’ll look like on that trip:
SEASIDE

FOR HER: 1. // 2. // 3. // 4. (just bought this- LOVE) // 5. // 6. // 7. // 8. // 9. // 10. (a boat and tote to keep wine chilled-also makes a great gift) // 11. (this beach towel looks like a hide rug! DIE!)

FOR HIM: 12. // 13. // 14. // 15. // 16. // 17.

Want to dress it up a little bit? Swap in these shorts, clutch and wedges (from Sole Society, where all sandals are 60% off today!!! For real!)

Untitled-2

Need to get even dressier for a nice dinner out by the shore?  I am OBSESSED with this Sail to Sable Summer Stunner dress. MUST. HAVE. IT.

12852-default-L

Doesn’t looking at this just make you instantly relaxed?

white-elephant-nantucket-massachusetts-home1-top

SHOP THE POST: