You can imagine my surprise and delight in receiving an email from fashionista and entrepreneur Lauren Santo Domingo last week. Especially since when said email was received, the Town & Country with her gorgeous mug on the cover sat square on my coffee table under my laptop. Lauren and business partner Anslag Magnusdottir (click to check out her closet on The Coveteur) have launched Moda Operandi, an online luxury goods retailer that allows you to shop the runways before anything even gets to the stores. So basically, you get to shop like Lauren without being Lauren! Granted, you’ll need a pretty penny to snag some fresh off the runway Jason Wu, but the ability to even have the access to do so is revolutionary. Click HERE to request a membership!
And who better to launch such a venture than New York’s fashion darling?Some shots of Lauren’s enviable style:
I asked Lauren for a few of her insider favorites and she kindly obliged:
What are your three beauty products you simply cannot live without?
Koh Gen Do concealer, Trish McEvoy mascara and MAC lipstick in Ruffian Red (discontinued though…. I have 6 tubes left!)
What are the four items from your closet that you would chose above all others and why?
Proenza Schouler blazers- I live in them, and they are more dressed up than a cardigan
Celine sandals- very simple discreet heels- so refreshing after turbo platforms for so long!
Erdem cocktail dresses- they are perfect for getting a look that can take you from uptown to downtown.
My wedding and engagement rings.
What are your three favorite items from your home?
My Lalanne hippo bar, my bookshelves (I’m a big reader) and my baby nursery- I’m expecting my first in six weeks and couldn’t be more excited! (See more of her home in Vogue here)
Favorite items for spring 2011?
The whole Celine line- simple and chic.
What designer’s show do you never want to miss?
Proenza Schouler- always the most innovative of fashion week.