The Business of Blogging.

blogging-tips-for-marketers

Yesterday I got wind that there was a big feature in WWD about bloggers, affiliate links and their income.  I had heard grumblings about this piece coming out, but didn’t really pay attention to it since I’m not a premiere fashion blogger and that’s just not the world I live in.

Until a few people told me I was mentioned in the article.

Cut to this evening when my sister-in-law e-mailed me a link from Fast Company saying “You’re a millionaire?!?” Ummmm, what?!?

Having my name and blog in WWD, Fast Company (hubby is SUPER jealous), Racked and Refinery29 is pretty damn amazing, but I am here to report that the income level being reported is simply not true. Yes, I am a Top 25 publisher for RewardStyle, an affiliate network for bloggers, but making millions from it? Sadly, not even close. If I were, I don’t think I would be gearing up to paint my entire addition with my husband instead of hiring someone to do it for us. Or stressing about paying the mortgage on said addition. I’d also probably have more employees in my design business,  a cleaning lady, a Chanel bag and 600 puppies (and maybe a baby goat for good measure).  And if by some miracle I did make a million bucks off my blog through RewardStyle, there is a very, very large check missing in the mail that I’d love to find.

I am so proud of the success this blog has brought me, financially and otherwise,  but the thing I most value is your trust.  And for that reason, (even though discussing my income in a public forum is not something I wish to do),  I wanted to state that in these various articles my income from blogging is grossly misstated.  High fives to those who DO make that much, but as for me, no. Not yet, anyways. A girl has to have goals. :)

The whole concept of affiliate linking and blogging has been up for debate lately and I want to also discuss this openly with you.  Over the years, bloggers- especially fashion bloggers- have become this strong new hybrid of editor/model/curator that have attracted the attention of companies and therefore have become a new vehicle for marketing dollars.  What and how I blog has not changed, but my ability to make some money off of doing it has.  I write and design my posts first and then check to see if any links for that post are available through RewardStyle (which gives me a commission on those items readers buy through my posts)- I don’t pick items based on whether or not I make a commission on them.  And if I have agreed to do a sponsored post or collaboration with a company, not only do I very carefully consider if the brand works with my aesthetic and readership, but it is always labeled as such so y’all know it. I can’t speak to how other bloggers work, but that’s how I do. Simple as that.

The best compliments I get are when readers say they feel like reading my blog is like chatting with a stylish best friend. And I see all of you like that…friends.  And I wouldn’t tell you to buy something I didn’t actually love just as I wouldn’t tell any of my real life girlfriends that big shoulder-pads and crimped hair look SO amazing on them. And I certainly wouldn’t be hiding millions of dollars from any of you while lamenting about not being able to afford an amazing vintage rug on 1st Dibs, I’d be the one buying the drinks and toasting! I am very proud of my success, but only the success I have truly earned.

Thanks for listening,

EG

 

 

Visual Delight: Paris in Four Months

You guys have GOT to check out Paris in Four Months-I have not been this charmed by a blog in so long. Thanks to Sarah, I spent hours this weekend pouring over the imagery created by Carin Olsson, a woman who is as in love with Paris as I am. Okay, maybe more considering she moved there on a whim alone to discover what it was like to live in the magical city. Who hasn’t dreamt of that? What incredible pictures she shoots- of the city itself, nature, fashion, beauty….everything. I am certain you will be as delighted as I am.

11084736096_45db915f0d_b

11210349905_718f80ba80_o

13155077063_dc0745e06b_o

14044627012_4a9681b000_o

13544266894_33204e0fdf_o

10429301263_c634594e9e_b

Feminine Touch.

A while back I showed you the nursery (check it again- so good) of Bijou & Boheme blogger Christine Dovey, and now we get to see MORE of her amazing home thanks to Style Me Pretty Living.  Her space is such a great mix of vintage and modern, whimsical and bad-ass. I’m not sure I could get this much pink by my husband, but I adore the feminine touch in a lot of these images.

52ebcdc940c27$!400x

Oh that island……

52ebcdd5111ac$!400x

Love this hardware so very much.

52ebcdd496e52$!400x

I mean, woah. That is some amazing lighting and I adore the mix of modern chairs and table with the vintage fixtures and traditional wallpaper panels.

52ebcdd41fc0f$!400x

Happy Friday.

0f7361744693254595a69aad45a10cbe

I’m taking a breather today since I’m finally on a mini-break in the North Carolina mountains.  Hope you guys understand and I’ll see you Monday with a fashion post (it’s my birthday week so ya know, lots of fun wishlists!) Happy Weekend Y’all!

Domaine

It’s always no great when a new site comes on the scene to inspire all of us, right?  So far the new interiors site from the girls behind WhoWhatWear called Domaine looks AWESOME. I love the layout and the content…. do I dare say Domino-esque meets Coveteur?

I am in LOOOOOVE with Katie Nehra’s apartment. Like, if I lived alone my place would probably look like this.

dh-katie-nehra-slides-01

dh-katie-nehra-slides-04 dh-katie-nehra-slides-09

dh-katie-nehra-slides-07

dh-katie-nehra-slides-10

dh-katie-nehra-slides-11

The flamingo heads aren’t quite my jam, but those pink walls are so fun!

dh-katie-nehra-slides-13

Also crazy in love with the Citizen’s of Humanity showroom- looks just like a house!

dh-studio-tour-coh-slides-01

dh-studio-tour-coh-slides-08

Turquoise floors??? Makes me want to paint the concrete floor in my studio!!!!

dh-studio-tour-coh-slides-07

dh-studio-tour-coh-slides-06

Love those barstools. Love. Also proof that the English roll arm sofa is the most classic shape to blend with ANY style interior.

dh-studio-tour-coh-slides-10

Such a great vignette.

dh-studio-tour-coh-slides-09