My Ad for IKEA and OWN!

I am working feverishly on my Golden Globes fashion post!  In the meantime, a reader tweeted that she saw my ad for IKEA on TV the other night and now that I’ve found it online I wanted to share it.  This is what I filmed in LA a few months ago and was one of the coolest experiences of my life (and scary, as you can probably tell from the nervous tremble in my voice!)  Working on The Life Improvement Project has been so fantastic- and check out my new full page ad in this month’s O Magazine too!


  1. YAYYYY! Congrats Erin!!! You look so beautiful and sound great. So proud of you doing big things in 2013!! :)

  2. Congratulations Erin! I rarely comment but I’m a huge fan so I wanted to take a moment to wish you the very best for 2013. I am so excited about all your various projects and getting to follow them here on the blog.

  3. Love it! You sound like a professional. So happy to hear of all your success. And super fun to finally hear your voice after “listening” to you every morning for years!

  4. Your such an inspiration to me. Thanks for writing this blog every day!! :) and also thanks for being so candid and real, your not only gorgeous but your smart, funny and an amazing designer.

  5. You look and sound amazing!!! Like so many others, I’ve been reading your blog for years and feel as if I know you. You inspire all of us on a daily basis. You are SO incredibly talented and deserve every success — Congratulations & all the best in 2013!!!

  6. That was fab! How lovely seeing you in motion and hearing your voice – and yes, you Are a natural!
    Keep up the great work!

  7. I’ve been reading your blog for many years and, although we don’t know each other personally, I am SO proud of you! You look & sound amazing. Congratulations on all your success!!! xx

  8. Watching this made me realize that even though I feel like I know you through your blog, I’ve never even heard you speak. You were great! So eloquent and clear. That was awesome! And now I feel like I know you even better. (Maybe one day we’ll get to meet!)

  9. LOVE YOUR VOICE!!!! That’s it, I think we all agree — you need to be in front of a camera! Congratulations and yay!

  10. Can I admit something so so wrong? I was nervous to watch because I love you online, and I worried you would bug me on film and it’d be all over. (Yes. I’m a huge brat. Similar to how I adore Lea Michele’s voice, and then saw her interviewed, and had turn that off and fix a vodka tonic asap. ROUGH.) Anyway, crisis averted. You’re adorable and convey that same easy confidence without seeming vain–the latter being something very easy to fall into. Thank you. :)

  11. Perfect! You did great and I didn’t hear nerves in your voice at all:) Congrats on the book deal….SO AWESOME!

  12. Erin looked and sounded marvelous! And her hair, it’s like molasses, so thick and shiny. And THANK YOU for endorsing IKEA, so us teensy-budget folks can feel good about shopping the Scandinavian Giant.

  13. So nice to hear your voice!
    ” It was AMAZE-BALLS” as you would say……

    Love reading your blog~ Keep it coming~


  14. The commercial was great! Plus it’s nice to hear your voice since I really do think of you as my stylist friend who is always offering great advice!

  15. I saw it and I thought it was great!!! I didn’t hear a nervous voice at all. Congrats, your star is rising higher!!

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